Not everyone who likes my Facebook page will see my updates.
Late last year, Facebook implemented changes to condense and customize a person's News Feed content--understandable, considering that people "like" more than a few brands, have lots of friends, and will only scroll through so much feed.
But small business took a crippling hit to visibility. And we're talking visibility among those who have already "liked" a page, and requested updated information from it.
"If you can’t reach even those who have liked your page and repeatedly
engaged with your content, what good is a brand Facebook presence?" -- Ignite Social Media
Enter the ranking algorithm game.
I can earn more exposure in my followers' News Feeds, with posts that elicit likes, comments, sharing, etc. And while I could put a little more effort into questions
and images that would encourage interaction, statistics are showing me I'd spend my time better writing books.
According to a recent Forbes article, even Facebook has proclaimed "organic reach" dead, leaving paid advertising as the only means to real growth. And sure, if you pay, you'll get the exposure, but then you'll have to pay again to interact with your followers.
"Instead of building a database of users that you can contact at will,
you are essentially paying Facebook to build a list of people that you
can then advertise to." --Forbes
Last week, Edie Melson of The Write Conversation blogged
her reasons for shutting down her Facebook author page. It caught my
attention right away, and since then, I've done more research, leaning ever more toward a decision to delete my Facebook page. I'd still keep my personal Facebook account, and I've considered bringing more of my writing world into it.
My finger still hovers over the delete button.
I've been mixing networking contacts with my personal Facebook, but its not something I'm completely comfortable with. My Facebook page seems worth keeping, for the sake of having a brand/presence on Facebook, even if I don't spend a lot of time and effort there.
Let's say a miracle happens, and I attract a literary agent's attention. Would the agent believe a Facebook page an important base and ask me to re-create it? The thought of starting all over with a Facebook page--even a year from now--not appealing.
What do you think? Should I delete it, or keep it?
Are You a Re-Reader?
15 hours ago